![]() And it was very much marketed toward younger women.” Bella Hadid poses with Paloma Elsesser, Adut Akech and Taylor Hill. Soccer star and VS ambassador Megan Rapinoe told the New York Times that the lingerie giant’s previous message was “really harmful.”Īnd also: “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired. These newly paid spokespeople doubled as dominatrixes who publicly flogged the old VS ideal. The group included tennis player Naomi Osaka, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elsesser and journalist Amanda de Cadenet, who hosts a female-centric podcast for the brand. In place of the leggy celestial ladies, a “VS collective” was formed, made up of “accomplished women who share a common passion to drive positive change.” Soon, it became more popular for models to blast the brand instead of begging to be a part of it. Brand ambassador Megan Rapinoe publicly flogged the brand. Razek left and more women were added to top roles. Suddenly, Victoria’s Secret was a near-extinct dinosaur in a land it once ruled.Īnd so it employed the cancellation redemption playbook by putting itself into the penalty box and reshuffling behind the scenes. Lizzo and Kim Kardashian would go on to launch shapewear brands. Rihanna’s Fenty captured the cultural conversation by holding a show with a range of unlikely catwalkers. Other lingerie companies embracing body diversity popped up. Gisele Bundchen walks in the 2005 Victoria’s Secret show. And Ed Razek, the creative puppet master behind the show, was blasted for sexist behavior and selling a male sexual fantasy while also shutting out models who didn’t fit the Angels mold. Then-CEO Les Wexner had very strong ties to now-deceased sexual predator Jeffrey Epstein. In 2019, the company hit pause amid poor ratings for the show - and fallout from the #MeToo tsunami. Gigi Hadid and Kendall Jenner were among the models doing their turn on the catwalk at the 2018 spectacular. When it first debuted in 1995, the VS catwalk featured impossibly fit models in over-the-top sparkly costumes - and cemented our cultural ideal of sexy.Īlong with the Sports Illustrated Swimsuit Issue, the network special became the industry’s most coveted gig, launching careers and names such as Heidi Klum, Tyra Banks and Alessandra Ambrosio into another stratosphere. Perhaps it’s best to let fallen angels lie. With Victoria’s Secret spending the last few years in a state of self-flagellation, expect more self-congratulatory lectures when the fashion show returns. It also contributed to the brand’s near downfall as it got caught flat-footed in a changing world. Victoria’s newest secret is out: the bra giant is bringing back its lingerie spectacular, which made it a trailblazing juggernaut with a monopoly on the unmentionables space. ![]() The best extended Victoria’s Secret Black Friday Deals: Bras, pajamas, more Victoria’s Secret CEO to exit after just 8 months, stock plummets Victoria’s Secret to bring back fashion show after 4-year hiatus "In 2019 and beyond, we're focusing on developing exciting and dynamic content and a new kind of event – delivered to our customers on platforms that she's glued to … and in ways that will push the boundaries of fashion in the global digital age.Lizzo slams revived Victoria’s Secret Fashion Show: ‘Just value money?’ Going forward we don't believe network television is the right fit," a memo read at the time. ![]() With that in mind, we have decided to re-think the traditional Victoria's Secret Fashion Show. Months after the debacle, L Brands founder Les Wexner revealed in May 2019 that the company was reconsidering the fashion show. I admire and respect their journey to embrace who they really are." We've had transgender models come to castings…And like many others, they didn't make it…But it was never about gender. ![]() To be clear, we absolutely would cast a transgender model for the show. "My remark regarding the inclusion of transgender models in the Victoria's Secret Fashion Show came across as insensitive," his statement on Twitter read. Following the published piece, Razek, who has since resigned, issued an apology the next day. ![]()
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